» Dave Williams – SVP, Shockwave, AddictingGames » Mark Pincus – Founder and CEO, Zynga Game Network Hear from our panel of thought leaders about what it takes to successfully integrate community and social interaction into the next generation of games. Whether it’s taking advantage of the relationship data in social networks to build novel gameplay or building community among people who play games, game developers are discovering clever ways to build real communities around the games they’re developing. Social networking and games go hand in hand. » Dean Takahashi – Writer, Venture Beat (moderator)Ĥ:00pm – Building Communities and Social Interaction In and Around Games » Cary Rosenzweig – President and CEO, IMVU » Ted Rheingold – Founder, Dogster and Catster » Jeremy Monroe – Director of Business Development, Sports & Entertainment, North America, Sulake Inc. Curious as to what’s driving this behavior? This is the panel for you. Increasingly, users are taking it upon themselves to create games and entertainment of their own within the context of existing online environments. Games are one of the most popular activities on social networks and virtual worlds. » Andrew Chung – Principal, Lightspeed Venture Partners (moderator)Ģ:30pm – User Generated Games in Social Networks and Virtual Worlds » Shervin Pishevar – CEO, Social Gaming Network » Blake Commagere – Founder and VP Engineering, Mogad » Siqi Chen – Founder, Serious Business (Friends for Sale)
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Join us and hear from some of the leading voices in this space share their views on how to build great gameplay characteristics into social networking applications and what opportunities exist for gameplay to take advantage of the social graph. Some of them are traditional games, others are games in disguise. There are a lot of interesting asynchronous activities happening on social networks. » Joey Seiler – Editor, Virtual Worlds News (moderator)ġ:30pm – Asynchronous Games on Social Networks » Patrick Ford, VP Marketing and Community Development, K2 Networks » Min Kim – Vice President of Marketing, Nexon America This panel will discuss what it takes to build a successful casual MMO that users love to play. The engagement story around existing and upcoming casual MMOs is real and very compelling.
Many so-called “casual MMOs” and immersive worlds are casual only in the sense that the point of the game is not to bash gruesome looking monsters or the game isn’t set in a sci-fi fantasy world. » Jeremy Liew – Managing Director, Lightspeed Venture Partners (moderator)ġ1:00am – Casual MMOs and Immersive Worlds » John Welch – Co-Founder, President & CEO, PlayFirst » Nicole Lazzaro – President, XEODesign, Inc. Ian Bogost – Founding Partner, Persuasive Games We all like to have fun, right? What is it about games that makes them so fun? Is it gameplay? Social interaction? Achievements and accomplishments? Our panel of thought leaders will share their perspectives on what it takes to build a fun game and why building fun into games is more difficult than it looks.